8 Tips to Supercharge Your Dealership Marketing Strategy
When developing a dealership marketing strategy, it’s crucial to consider a few key factors. While your manufacturer should handle brand and product marketing, your primary focus should be on dealership marketing and inventory. Your goal is to position your dealership as the go-to destination for purchasing vehicles in your area. Here’s how to do that […]
6 Factors Influencing the Shift in Automotive Marketing
In the ever-changing world of automotive marketing, staying ahead involves more than just grasping the fundamentals of advertising. It requires a thorough understanding of the entire organization, from sales and marketing all the way to after-sales and customer experience. After 10 + years in the automotive industry where I rotated through all of these departments, […]
The Evolving Landscape of Automotive Marketing: A Deep Dive
automotive marketing for dealerships
The Number One Mistake Every Email Marketer Makes (And How to Avoid It)
In the world of email marketing, we all strive to reach as many potential customers as possible. The allure of quickly growing your email list can be incredibly tempting, especially when you come across services that sell lists of thousands of email addresses. It seems like a shortcut to success, right? I thought so too, […]
Effective Strategies to Enhance the Customer Journey
So let’s talk about something that I like to call the customer journey. If you do your marketing, you always have to have the customer journey in mind. Meaning, how are they going to interact with you and your marketing? And you have to start at the end. Where to Reach Your Target Audience So […]
Boost Your Marketing Efforts with AI
In today’s digital world, staying ahead in marketing requires more than just creativity—it demands innovation and efficiency. Artificial Intelligence (AI) has emerged as a game-changer, offering powerful tools to enhance your marketing efforts. From automating content creation to personalizing customer interactions, AI in marketing can transform how you connect with your audience. In this blog, […]
Best Practice Email Marketing Tips that Drive Results
Let’s talk about email marketing! There are a couple of ways to do this there, with different tools available like HubSpot and MailChimp, which I’ve personally taken on. Email marketing is a fantastic strategy for building a community, staying connected with your customers, and keeping them informed with updates. By using these tools effectively, you […]
Creating a Social Media Strategy for Business Growth All Year Round
As we move from one holiday season to another, it’s crucial to reflect on the insights and progress made. This period offers invaluable opportunities to refine our social media strategies, leveraging each holiday’s unique dynamics for year-round engagement and business growth. Beyond the festive decorations, it’s about harnessing the power of social media to strengthen […]
Navigating Social Media: Tips for Effective Engagement and Content Creation
In the bustling world of social media, it’s easy to believe that platforms like Facebook, Instagram, TikTok, and others hold the key to solving all our marketing woes. However, the reality is far more nuanced. Social media can indeed be a powerful tool, but it’s not a one-size-fits-all solution. Let’s break down some essential strategies […]
What are Brand Guidelines? A Detailed Exploration
Today, I want to delve into the significance of brand and brand guidelines. It might seem like a daunting task to establish these guidelines, but let’s walk through what they entail. In a previous blog, I discussed the importance of websites in establishing an online presence. However, when I started building my website, I realized […]