Package 3: Social Media Branding Kit

What’s Included

• Business Survey & Intake Form: A comprehensive form that collects key business insights, including goals, challenges, mission, audience, and current marketing activity
• Performance Audit & Competitive Review: Analysis of your current social media performance (reach, engagement, consistency, voice)
• 45 -Minute Discovery Call: Strategy call to align on your brand goals, audience priorities, tone of voice, and growth objectives
• 10 Custom Canva Templates: On-brand, reusable post templates created in your Canva Pro account — ready to drop in content for consistent design
• Instagram Bio Rewrite: Fresh, optimized bio with tone and formatting aligned to your brand voice and goals
• Link-in-Bio Strategy: Guidance on how to structure your bio link
• Caption Writing Guide: A copywriting framework to help you craft authentic, scroll-stopping captions
• 6-Month Content Posting Strategy: A roadmap by channel outlining post types, weekly frequency, seasonal content themes, and suggested tactics for growth & engagement

What You Need to Provide

To begin your Social Media Branding Kit, the client must: 

• Complete the Social Media Intake Form 

• Grant full admin access to existing social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) – if needed. 

• Provide any existing brand assets (logo, fonts, color codes, image library, hashtags) 

• Submit 3–5 accounts you admire (for tone and design reference)

Canva Pro subscription is not included in this package. The client must purchase or already have an active account. We can work with the basic and free Canva version but it will limit the design quality.  

What’s Not Included

To keep this sprint effective and focused, the following are not included unless quoted separately: 

• Social media management or post scheduling 

• Video editing or reel creation 

• Influencer outreach or partnership strategy 

• Paid social ad setup or performance tracking 

• Content writing for individual posts

We offer social media management retainers if you’d like help executing your strategy after delivery. 

Timeline & Revisions

• Delivery is completed within 10 business days following the discovery call. 

• Includes one round of feedback — revisions must be submitted at one time. 

• Minor post-delivery tweaks may be made at our discretion. Additional edits will be billed at $65/hour.