The Number One Mistake Every Email Marketer Makes (And How to Avoid It)

In the world of email marketing, we all strive to reach as many potential customers as possible. The allure of quickly growing your email list can be incredibly tempting, especially when you come across services that sell lists of thousands of email addresses. It seems like a shortcut to success, right? I thought so too, […]

Effective Strategies to Enhance the Customer Journey

So let’s talk about something that I like to call the customer journey. If you do your marketing, you always have to have the customer journey in mind. Meaning, how are they going to interact with you and your marketing?  And you have to start at the end.  Where to Reach Your Target Audience So […]

Best Practice Email Marketing Tips that Drive Results

email message inbox on a laptop screen

Let’s talk about email marketing! There are a couple of ways to do this there, with different tools available like HubSpot and MailChimp, which I’ve personally taken on. Email marketing is a fantastic strategy for building a community, staying connected with your customers, and keeping them informed with updates. By using these tools effectively, you […]