Driving Success: Email Marketing Tips for Automotive Dealerships
Email marketing is a game-changer in automotive marketing, helping dealerships build lasting relationships with customers while driving engagement and sales. Whether you’re promoting the latest models, sharing service offers, or keeping your customers updated on dealership events, email marketing is a powerful tool to keep your audience informed and invested in your brand. Let’s explore […]
Top 2025 Email Marketing Strategies for Auto Dealers
Email marketing strategies remain a powerful tool for automotive dealerships, but the strategies that worked yesterday might not cut it in the ever-changing digital landscape. At a recent marketing conference, I picked up some incredible tips tailored to help your dealership boost open rates, drive engagement, and, most importantly, sell more cars! Here’s how you […]
Automotive Influencer Marketing: Building Local Trust
In today’s digital world, where AI-generated content dominates every platform, authenticity and community-driven projects are more prominent than ever. This gives auto dealers a unique opportunity to localize their marketing efforts, especially with automotive influencer marketing. Dealerships may develop trust and foster stronger relationships with their audience by highlighting real individuals in their local areas. […]
4 Effective Social Media Marketing Strategies for Dealerships
When I first stepped into the automotive industry back in 2011, social media marketing was just beginning to evolve from personal pages to company pages. Back then, we were all figuring it out—what do we post? How do we use these platforms effectively? It was a lot of trial and error, and surprisingly, many of […]
Why the Customer Journey Matters in Automotive Marketing
In today’s fast-paced digital world, many dealerships focus on flashy creative marketing strategies, only to find their efforts fall short. The reason for this failure often comes down to one key factor: they forget to prioritize the customer journey. Without a deep understanding of the customer’s path to purchase, even the most creative campaigns can […]
Why Your Marketing Efforts Will Fail Without a Strong CRM System
At the dealership level, a solid CRM automation platform is critical. CRM marketing helps you predict your customer’s future buying decisions, collect data on their preferences, and tailor your marketing campaigns accordingly. Manufacturers push for dealerships to have a robust CRM system for a reason – it gives you a competitive advantage. For example, if […]
8 Tips to Supercharge Your Dealership Marketing Strategy
When developing a dealership marketing strategy, it’s crucial to consider a few key factors. While your manufacturer should handle brand and product marketing, your primary focus should be on dealership marketing and inventory. Your goal is to position your dealership as the go-to destination for purchasing vehicles in your area. Here’s how to do that […]
6 Factors Influencing the Shift in Automotive Marketing
In the ever-changing world of automotive marketing, staying ahead involves more than just grasping the fundamentals of advertising. It requires a thorough understanding of the entire organization, from sales and marketing all the way to after-sales and customer experience. After 10 + years in the automotive industry where I rotated through all of these departments, […]