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Strengthening Aunex’s LinkedIn Presence for the B2B Market

In today’s competitive B2B market, social media—especially LinkedIn—is essential for reaching decision-makers and building trust. Aunex, a wireless solutions company specializing in smart manufacturing, automation, and IIoT applications, came to Laudt Creative with its LinkedIn page, but lacked a clear presence and strategy.

Our goal: To enhance their profile, refine their voice, and create a content plan built to attract their ideal B2B audience.

Phase 1: Strengthening Visual Brand Consistency

We started by improving Aunex’s LinkedIn visuals to match their professional image:

  • Refined Color Palette: Built from existing colors for cohesive branding.
  • Font & Design Alignment: Chose typography and styles that reflect a modern, technical look.
  • Mood Board: Created a visual guide for consistent post design.

Phase 2: Building Voice and Messaging

Next, we focused on brand voice and messaging to stand out in the B2B space. Together, we defined a tone that was:

  • Confident and Expert – showing automation and engineering expertise.
  • Approachable and Collaborative – positioning Aunex as a trusted partner.
  • Forward-Looking – highlighting innovation and leadership.
 

We also developed keyword strategies, call-to-action guidelines, and optimized their existing LinkedIn page with new descriptions and refreshed visuals for better search visibility.

Phase 3: Establishing Content Pillars and Posting Strategy

We built content pillars for ongoing posting and engagement:

  • Industry Insights & Trends
  • Case Studies & Success Stories
  • Educational FAQs
  • Product Highlights & Demos
  • Event Announcements
 

These categories gave Aunex structure for consistent, value-driven posts while positioning them as a go-to partner in the B2B space.

Conclusion: From Active Page to Engaged Presence

With refined visuals, a strong voice, and a focused content strategy, Aunex’s LinkedIn page is now a professional, engaging platform built for B2B growth. Their profile better reflects their solutions and expertise, leading to stronger visibility and engagement.

Want to elevate your brand’s LinkedIn presence?
Send us a message today and let’s create a social strategy that works.