When Subaru of Pembroke Pines partnered with Laudt Creative, their top priority was clear: increase store visits and phone calls. While their website was already performing well, their marketing lacked the foundational structure to drive real in-person results. We focused on building that foundation and aligning every message with one simple call to action: “Visit us or call us today.”
We ensured the dealership’s phone number, website, address, and store hours were consistently visible across all campaigns. We also implemented tracking links and call tracking to measure which channels were delivering the most results. The outcome: a significant increase in store visits and inbound calls.
Our next step was a comprehensive audit of their social media channels, which revealed three major areas for improvement:
We also provided creative recommendations, including examples of updated imagery and post templates to elevate their visual storytelling.
We conducted a deep dive into their marketing budget to identify areas of overspending and opportunities to reallocate resources more effectively. As a result, we were able to reduce costs while increasing efficiency—allowing Subaru of Pembroke Pines to invest more strategically.
Working alongside the Subaru national marketing team, we analyzed registration and customer data to determine their primary audiences and identify untapped opportunities. One key finding: female buyers aged 19–35 were underrepresented. To address this, we crafted imagery and messaging designed to resonate with younger female drivers and leaned into platforms like Instagram. Additionally, we leveraged existing partnerships, like the Big O Radio Show, to strengthen messaging aimed at their established male audience.
Subaru of Pembroke Pines was already using a powerful email platform, Impel, but hadn’t fully tapped into its potential. We developed a personalized email marketing strategy, targeting high-interest leads with content curated to their browsing behavior—such as highlighting specific used models they had previously viewed.
While Subaru’s national brand guidelines are strong, most imagery featured mountainous landscapes—something that doesn’t resonate with customers in South Florida. We localized the brand by creating custom creative decks and marketing assets that felt authentic to their market, using free resources from Subaru of America and adding our own localized design touches.
We developed monthly campaign calendars and content strategies focused on driving in-store traffic and phone calls. This unified approach aligned messaging across all channels while incorporating creative campaigns designed to reach a broader audience with the same resources.
By clarifying messaging, optimizing channels, and creating localized, audience-focused campaigns, Subaru of Pembroke Pines saw measurable improvements in calls, store visits, and overall marketing efficiency. Their marketing dollars worked harder, their branding felt more relevant to their local audience, and their outreach resonated with new and existing customers alike.
At Laudt Creative, we help businesses like Subaru of Pembroke Pines clarify their message, optimize resources, and reach their target audience with purpose-driven campaigns. If you’re ready to unify your marketing and drive results, send us a message today.
