FDFC is the Florida Development Finance Corporation, which provides bond financing to foster the growth of the Florida economy and communities.
FDFC hired out their Marketing Department to Laudt Creative. We have worked as an extension of their team. We built them a strategy that included an analysis of how other agencies operate. This was based on research and our institutional experience. We came up with the following plan:
1. Enhanced Marketing Materials to Clearly Communicate Their Services
FDFC had already redesigned their logo and website before approaching us.
One of our first priorities was improving FDFC’s marketing collateral to clearly explain their offerings:
Custom One-Pager Flyers: We began by rebranding their services into easily understandable one-pager briefs that people could download from their website or receive at meetings, conferences, and trade shows. We reorganized their information, presented it in accessible language, and enhanced visual appeal. With these new briefs, FDFC could effortlessly communicate their offerings and the packages of services they provide.
- Presentation Deck Design & Content: We developed a full PowerPoint presentation, including both professional design and clear, strategic content to support their outreach and speaking engagements.
2. Strategic Conference Research for In-Person Marketing Opportunities
We conducted research to identify the most relevant conferences and trade shows for FDFC to attend. This helped position their team in front of the right B2B audiences, offering more opportunities for face-to-face engagement and relationship-building.
3. Professional Event Collateral: Custom Backdrop Designs
To highlight FDFC’s brand and services, we created backdrops for conferences and trade shows. These backdrops and briefs were designed for easy reuse, minimizing future costs for FDFC. We seamlessly incorporated FDFC’s branding and services into its collateral, ensuring prospective clients could quickly grasp their business at a glance.
4. Produced an Explainer Video for Their CPACE Program
We helped FDFC simplify complex topics by producing an explainer video for their CPACE program. The video made it easier for potential clients to understand the benefits of the program, supporting both in-person presentations and online engagement.
5. Developed a LinkedIn Marketing Strategy for B2B Growth
FDFC’s primary audience is B2B, so we initiated a LinkedIn campaign, leveraging the platform as a powerful marketing tool for them. We crafted straightforward project announcements on LinkedIn, aiding FDFC in generating more traction and attracting additional projects.
Top-Performing Posts vs Format Benchmarks
- FDFC’s Best Post: 7.66 % engagement (May 15, 2025 milestone announcement)
- Benchmark for Multi-Image Posts: 6.60 % average engagement
- Social Insider Insight: FDFC’s milestone infographics outperformed even the top-tier multi-image format, validating the power of timely, celebratory storytelling.
Click-Through Rate (CTR)
- FDFC Overall CTR: 48 clicks / 2,319 impressions = 2.07 %
- LinkedIn Sponsored Content CTR: 0.44 % – 0.65 % typical range for B2B ads
- The B2B House Insight: FDFC’s 2.07 % CTR is roughly 3-5x higher than the average B2B sponsored post—indicating our audience targeting and creative hooks are resonating exceptionally well.
6. Launched a Monthly Email Newsletter for Consistent Communication
To maintain regular touchpoints with their audience, we developed and launched a monthly email newsletter for FDFC. This effort has helped increase engagement, drive traffic, and showcase recent project closings and updates.
Email Performance
Open Rate (28.8%): Surpasses typical B2B open rate benchmarks (15-25%). This indicates strong subject line relevance, brand recognition, or list quality.
CTR (5.1%): Exceeds the upper range of typical B2B CTR (2-5%), meaning the content was engaging and calls-to-action were effective.
Conclusion: How Can We Help You Achieve the Same Results?
Our work with Florida Development Finance Corporation shows how strategic, foundational marketing can elevate communication, build brand awareness, and drive real business results in the B2B space.
From rebranding materials to make their services clearer, to developing a professional presentation deck that reinforces brand authority, to crafting LinkedIn strategies that generate engagement and leads—we focused on building a strong, cohesive marketing foundation.
The addition of targeted email newsletters, one-pager briefs, and professional event backdrops further positioned FDFC as a trusted leader in their industry.
At Laudt Creative, we believe that simple, focused marketing strategies are the key to helping businesses grow. Ready to elevate your marketing? Let’s build your strategy together.
Email us at lene@laudtcreative.com to start the conversation.
