When the Florida Bankers Association (FBA) reached out to us, they were in a period of transition. They needed to re-establish their marketing strategy and communication program to better engage their members, strengthen their brand presence, and ensure their messaging was both clear and impactful. However, without a dedicated in-house marketing team at the time, they needed immediate strategic support to keep their efforts on track.
That’s where Laudt Creative stepped in.
Our Role as FBA’s Fractional CMO
At the start of our partnership, we served as FBA’s Fractional Chief Marketing Officer (CMO), working closely with their leadership team to refine their marketing strategy, enhance their brand identity, and improve communication efforts. Our role was to bridge the gap until they brought on a full-time marketing team member—ensuring a seamless transition while building a strong foundation for future success.
Key Initiatives & Accomplishments
During our time with FBA, we led and supported a variety of marketing efforts, including:
Marketing Strategy Development – We created a long-term marketing roadmap that aligned with FBA’s mission and goals.
Rebranding & Collateral Design – We refreshed all FBA-branded materials, ensuring a modern, professional, and cohesive visual identity.
Research & Survey Creation – We conducted industry research and member surveys to gain valuable insights and tailor marketing efforts accordingly.
Social Media Marketing – We enhanced FBA’s digital presence by refining their social media strategy and boosting engagement.
Graphic Design & Content Creation – We developed compelling visuals and strategic content to support FBA’s marketing and communication efforts across multiple channels.
Laying the Foundation for Long-Term Success
By the time FBA hired a full-time marketing team member, they had a clear and effective marketing strategy, refreshed branding, and an optimized communication plan—allowing them to build on the momentum we helped create.
At Laudt Creative, we specialize in helping organizations like FBA navigate periods of transition. Whether you need a Fractional CMO, a rebranding marketing strategy, or full-scale marketing support, we’re here to help you drive meaningful results.
Looking for expert marketing guidance? Let’s talk! Contact us today.
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