When the Florida Bankers Association (FBA) reached out to us, they were in a period of transition. They needed to re-establish their marketing strategy and communication program to better engage their members, strengthen their brand presence, and ensure their messaging was both clear and impactful. However, without a dedicated in-house marketing team at the time, they needed immediate strategic support to keep their efforts on track.
That’s where Laudt Creative stepped in.
At the start of our partnership, we served as FBA’s Fractional Chief Marketing Officer (CMO), working closely with their leadership team to refine their marketing strategy, enhance their brand identity, and improve communication efforts. Our role was to bridge the gap until they brought on a full-time marketing team member—ensuring a seamless transition while building a strong foundation for future success.
That’s where Laudt Creative stepped in.
During our time with FBA, we led and supported a variety of marketing efforts, including:
We created a long-term marketing roadmap that aligned with FBA’s mission and goals.
We refreshed all FBA-branded materials, ensuring a modern, professional, and cohesive visual identity.
We conducted industry research and member surveys to gain valuable insights and tailor marketing efforts accordingly.
We enhanced FBA’s digital presence by refining their social media strategy and boosting engagement.
We developed compelling visuals and strategic content to support FBA’s marketing and communication efforts across multiple channels.
By the time FBA hired a full-time marketing team member, they had a clear and effective marketing strategy, refreshed branding, and an optimized communication plan—allowing them to build on the momentum we helped create.
Our services have now shifted to primarily supporting FBA in developing a robust creative marketing materials library and assisting with strategic marketing initiatives.
Looking for expert marketing guidance? Let’s talk! Contact us today.
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