At the dealership level, a solid CRM automation platform is critical. CRM marketing helps you predict your customer’s future buying decisions, collect data on their preferences, and tailor your marketing campaigns accordingly. Manufacturers push for dealerships to have a robust CRM system for a reason – it gives you a competitive advantage.
For example, if you know a customer’s lease is about to end, you should proactively contact them before it expires. This helps ensure they return to your dealership for a new lease instead of going to a competitor. CRM systems allow you to gather this information and use it to your advantage.
Predictive CRM Marketing
A strong CRM platform also enables predictive CRM marketing. Let’s say you know that Kate and Matt, a couple in their early 30s, are driving a sedan. If they’re expecting a baby, it’s likely they’ll need a bigger vehicle soon. By targeting them with your SUV offerings and making your messaging relevant to their current life stage, you’re more likely to convert them into buyers. This is where automotive direct mail marketing and automotive digital solutions play an important role, helping you connect with your target audience effectively.
Retargeting (Don’t Let Your Leads Go Cold)
A big issue in dealership marketing is meeting potential customers through marketing events or campaigns but failing to follow up. This is where money is wasted. After each event, put your leads into your CRM marketing system and follow up with them, whether through email, direct mail, or social media. This is a key part of your automotive digital marketing strategy.
Remember, customers aren’t buying cars like they’re buying socks. They don’t make instant decisions. Vehicles are a big investment, so retargeting CRM marketing becomes essential. This is where a smart combination of dealership marketing techniques, such as automotive email marketing, digital campaigns, and retargeting, can keep you top of mind until they are ready to make a decision.
CRM marketing is the key to unlocking stronger relationships and smarter sales for your dealership. By understanding your customers and tailoring your approach, you stay ahead of the game and keep your dealership top of mind. So, what are you waiting for? It’s time to give your marketing strategy the boost it needs—dive into CRM and watch your results soar!